CUSTOMER RELATIONSHIP

MANAGEMENT

CRM that improves revenue productivity, service efficiency and field performance

into Growth Engines

Practical CRM for Sales, Service and Field. We prioritise adoption, data quality and process design, with outcomes evidenced against revenue productivity, cost‑to‑serve and customer experience.

CUSTOMER RELATIONSHIPS – REIMAGINED

We help organisations transform the way they connect with their customers by implementing modern CRM solutions built on Microsoft Dynamics 365 and Salesforce. We explore how we enable businesses to unify sales, service, field operations, and marketing on a single platform, creating seamless customer journeys powered by data and intelligence. Whether you’re looking to increase seller productivity, deliver faster service, personalise engagement, or adopt industry-specific accelerators, our CRM capability brings together strategy, technology, and managed services to help you drive loyalty, growth, and long-term success.

THE CASE FOR MODERN CRM

Today’s customers expect seamless, personalised engagement across every touchpoint. Legacy systems, siloed data, and manual processes can’t keep up.
Decision Inc. helps organisations rethink customer engagement by implementing CRM strategies that are:

Revenue Productivity

Consistent opportunity management, guided selling and pipeline hygiene increase effective selling time.

      Field Effectiveness

      Planned maintenance, skills matching and parts visibility increase first‑time fix rates.

          Service Efficiency

          Knowledge‑driven case resolution, self‑service and intelligent routing reduce cost‑to‑serve.

              Customer Insight

              Unified profiles and feedback loops support design of next best actions across channels.

                  Decision Inc. Partners with Click-Dimensions

                  MARKETING SURVIVAL GUIDE

                  business man analysing market report with business analytics dashboard virtual screen scaled

                  Decision Inc. Acquires Proquest consulting

                  READ MORE

                  Customer Centricity: A Key Priority Across All Lines Of Business

                  It’s Time to Rethink Customer Engagement

                  Woman accountant use calculator to calculate the company's finan

                  Give your Sales Team the Right Intelligence at the Right Time

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                  CASE STUDIES

                  South Africa | Retail

                  MAKRO

                  Decision Inc. drives
                  Makro Customer Engagement

                  South Africa | Manufacturing

                  BIDVEST STEINER

                  Bidvest Steiner Supercharges Efficiency and Customer Service with Dynamics 365 Field Service by Decision Inc.

                  OUR SOLUTIONS

                  Customer Engagement Platforms

                  Unify experiences across sales, marketing, and service with a single platform built on Microsoft Dynamics 365, delivering personalised, data-driven interactions that boost loyalty and operational efficiency.

                      Dynamics 365 Sales

                      Provide your sales team with real-time insights, AI-powered recommendations, and seamless integrations with Microsoft 365 tools to drive productivity and performance.

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                          Dynamics 365 Customer Service

                          Empower support teams with omnichannel case routing, knowledge management, and customer sentiment insight, all backed by unified customer data to resolve issues faster and consistently.

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                              Dynamics 365 Field Service

                              Optimise field operations with intelligent scheduling, on-site assistance tools, and seamless collaboration to increase first-time fix rates and improve customer experience.

                                  OUR CRM TECHNOLOGY PARTNERS

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                                  ms logo white

                                  MICROSOFT DYNAMICS 365

                                  Customer Engagement across Sales, Service and Field with strong Microsoft 365, Azure and Power Platform alignment.

                                  Salesforce (via ProQuest — a Decision Inc. company)

                                  Implementation and optimisation across core Salesforce clouds with proven delivery from ProQuest.