Turning customer insights into increased revenue

Your customer data holds untapped revenue potential, but only if you can unify it, trust it, and act on it.

In most organisations, data is fragmented across CRM systems, loyalty platforms, websites, and spreadsheets. Without a unified view, opportunities to grow revenue slip through the cracks. Campaigns underperform, churn goes unnoticed, and high-value customers are missed.

You don’t need more customer data. You need smarter customer analytics enabled by unified data and powered by AI and machine learning.

This session will show how marketing, sales, and commercial leaders are using AI-assisted and revenue-focused customer analytics to improve performance. From identifying and retaining at-risk customers to optimising pricing, improving segmentation, and running campaigns that actually convert, unified analytics is helping teams drive measurable commercial impact.

We’ll uncover how ML and Gen AI is being used within the customer data platform to assist with data exploration, surface insights faster, and generate intelligent recommendations to support better decision-making across the business. And unlike traditional data projects that can take more than a year to deliver results, this approach allows organisations to implement a customer data platform within months, resulting in faster time to value, reduced cost, and less complexity.

WHO SHOULD ATTEND?

This session is designed for decision-makers and business leaders looking to unlock more value from customer data, accelerate insight, and drive revenue growth through smarter analytics.

Whether you’re responsible for growing revenue, improving retention, optimising campaigns, or enabling data-driven decision-making, this session will help you understand how unified customer analytics can support your goals.