About ASICS
ASICS is a brand synonymous with elite performance. The leading running shoe brand for enthusiasts and professionals alike, the global footwear and apparel retailer is the first choice for track and field athletes across the globe.
But like every athlete they work with, they identified areas to improve. ASICS is a high-performance business, and the Australian business wanted to sharpen its internal processes. It needed a data and analytics coach to train them up and provide the right equipment to succeed.
The Challenge
ASICS’s category planning team was challenged with getting access to data in a timely manner, to make key decisions for current and future seasons and to review the performance of previous seasons.
- The data was there, but access to it was often hindered by manual processes to cross-reference and compare
- Planning for the next season took too long
- The accuracy of predictions was based on assumptions rather than actionable data
“It’s impossible for many organisations to plan ahead when data is siloed in various applications or Excel spreadsheets, because rarely do these data conflate into one single source of actionable truth. Furthermore, when data is isolated like this it’s often used to inform how a business has performed, rather than providing insights that can help it forecast ahead and improve performance.”
Tony ButlerManaging Director, Decision Inc. AustraliaThe team at ASICS had been working with Decision Inc. Australia for over 10 years, and reached out to the data and analytics consultancy to see if there was a solution that would improve their planning capability.
