Turn Customer Data Into Your Most Powerful Growth Tool.
The Customer Insights Hub is a customer data platform that helps you unify your customer data, identify patterns, and act with precision—using real, usable insight from across your business.
Your Customers are Talking
Start listening – properly.
You’ve got the data—CRM systems, loyalty platforms, web behaviour, surveys, and more. But none of it talks to each other.
Without a unified view, even the best teams end up guessing at what customers want, need, or are likely to do next. That means missed opportunities, inefficient campaigns, and poor customer experiences.
THE REALITY BEHIND CUSTOMER DATA CHALLENGES
%
of organisations do not currently have a unified, single view of their customer data
%
of organisations stated the top obstacle to using customer data is the inability to unify it.
%
of respondents cited inability to extract data from source systems as a key challenge.
KEY
SYMPTOMS OF A FRAGMENTED CUSTOMER VIEW
No single, trusted view of each customer
Manual data stitching slows teams down
Campaigns lack precision - and underperform
Inability to track or predict customer behaviour
Poor data quality creates uncertainty and risk
You don’t need more data. You need a smarter way to use the data you already have. The Customer Insights Hub brings your customer data together—to give you a single, clear view of every customer.
What is the Customer Insights Hub?
The Customer Insights Hub is Decision Inc.’s customer data platform solution—built to help you unify your customer data, understand your customers more deeply, and act with confidence.
It’s a sophisticated business intelligence platform that creates a 360-degree view of every customer in your environment. By connecting data from across your systems – CRM, loyalty programmes, surveys, mobile apps, websites and more – it gives you a clearer understanding of customer needs, sentiments, preferences, and spending behaviour.
From there, you can apply prebuilt analytics models to predict churn, personalise offers, optimise pricing, and improve customer loyalty – all using the data you already have.
Built on leading technologies like Microsoft Fabric, Databricks and Snowflake, the Customer Insights Hub gives you a scalable, flexible foundation for customer intelligence – without needing to overhaul your entire tech stack.
What it enables you to do.
Increase Sales
Identify cross-selling opportunities with real-time updates that improve profit margins and support agile demand planning.
Optimise costs
Reduce marketing and advertising waste by focusing campaigns on the customers most likely to respond—based on real buying behaviour.
Improve customer service
Build deeper loyalty and brand relevance by understanding your customers on a foundational level and responding to their actual needs.
Tailor the platform with analytics modules that drive value
The Customer Insights Hub gives you a unified, accurate view of your customer data – so you can finally act on it with clarity.
From there, you can choose to activate any of our advanced analytics modules to solve specific business challenges, from churn prediction to pricing optimisation.
Customer Segmentation
Target the right customers with the right message.
Add this module to segment customers by behaviour, value, or sentiment – so you can personalise engagement and improve campaign performance.
Use cases:
– Cluster Analysis
– Lifetime value prediction
– Psychographic profiling
💡 Business Value: Sharper targeting, higher conversion rates, improved ROI.
Smart Pricing
Optimise your pricing strategy using real customer data.
Use this module to analyse purchasing patterns and price sensitivity – so you can align pricing with demand and margin goals.
Use cases:
– Price sensitivity modelling
– Dynamic pricing simulation
– Margin optimisation
💡Business value: Increase profitability, respond faster to market shifts, support agile planning.
Promotion Recommender for Marketing
Run campaigns that convert—without the guesswork.
Add this module to recommend the right promotions to the right customers at the right time, based on behaviour and interaction history.
Use cases:
– Promotion targeting
– Propensity scoring
– Campaign performance tracking
💡Business value:Improve marketing efficiency, increase promo ROI, reduce wasted spend
Churn Prediction
Spot warning signs before customers leave.
Add this module to segment customers by behaviour, value, or sentiment—so you can personalise engagement and improve campaign performance.
Use cases:
– Churn Risk Scoring
– Real-time alerts
– Retention campaign targeting
💡 Business value: Reduce customer loss, protect revenue, improve retention strategy.
Loyalty Program Analytics
Refine your loyalty programme based on what really drives repeat business.
This module helps you understand which rewards, actions, and offers are truly effective – so you can build deeper brand engagement.
Use cases:
– Loyalty tier segmentation
– Reward performance analysis
– Repeat spend modelling
💡Business value: Strengthen customer loyalty, boost lifetime value, and refine programme ROI.
Recommended Next Steps
Seamless Onboarding to Get You Started
Our approach is designed to get you up and running quickly, using your existing systems and data. Here’s how we deliver measurable value – fast.
Get In Touch
You don’t need more tech – you need the right partner to make it work for your business. At Decision Inc., we combine strategy, engineering, and design to help you turn data into practical, measurable outcomes.
We’ve helped the world’s best brands build smarter customer strategies – and we’re ready to help you do the same.
Get in touch to book a demo
