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CASE STUDY | ASSET MANAGEMENT | Qlik SOFTWARE MODERNISATION

Sygnia enhances Customer Service and Customer Experiences with Intelligent Decision Inc. Solution.

Market-leading asset management organisation, Sygnia puts customers at the forefront of strategy and service delivery with innovative automation and customer intelligence solution.

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Solution overview

Industry

Finance

Solution

Qlik Sense data analytics platform

Location

South Africa

Client

Sygnia is a low-fee, customer-service-focused asset management firm hungry for results, exceptional customer service and innovative solutions.

Requirement

The organisation wanted to create an exceptional customer service solution that would outstrip competitor offerings and entrench its competitive position within the market.

The Requirements

The solution was designed to provide Sygnia’s clients and other stakeholders with a richly layered overview of their retirement funds. Clients can use the solution to gain visibility into employee demographics, employee movements, regulatory insights and fund performance. This comprehensive overview offers incredible detail and data on a monthly and quarterly basis, something that few asset managers can provide in such a way and that gives immeasurable value to Sygnia’s clients.

In any asset management business, there are typically two parts to the business – institutional and retail. The solution we developed for Sygnia sits within the institutional business and automates their Sygnia Umbrella Retirement Fund (SURF) administration reporting across their entire client portfolio.

– David Kempe, Regional Manager, Decision Inc.

“We met Sygnia through a referral and collaborated with them to develop a more modern and agile data platform to suit their very specific requirements,” says Kempe. “We developed a customised solution that provides us with relevant data that can be reused within the reporting layer and has substantial time- and cost-saving benefits.”

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The Solution

Where it had previously required a lot of manual effort to squeeze the right data out of the administration systems and to create client reports that met the company’s high standards, the information now had to be digestible, relevant and easy to understand.

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Improved Reporting

“We met Sygnia through a referral and collaborated with them to develop a more modern and agile data platform to suit their very specific requirements,” says Kempe. “We developed a customised solution that provides us with relevant data that can be reused within the reporting layer and has substantial time- and cost-saving benefits.”

The team leveraged the SQL database of the fund administration system already in place and used Qlik Sense to extract the raw data to create a clean and robust data set. This was then fed into the Qlik Sense analytics platform to analyse the data dynamically (as opposed to the static views originally in place), and another dynamic reporting layer was then added with Qlik NPrinting, an enterprise reporting layer designed to produce exceptional reports. The overall implementation took about six months to complete and involved an extensive analysis of stored procedures, changing and questioning logic, data processes and data pipelines. Multiple levels of reports are now created on multiple schedules off the Qlik Sense application.

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Data & Analytics System Improvement

“We dug into the existing systems and data to ensure that we could rebuild the platform in a more usable way, providing more than just data, but also reporting and insight functionality that enabled Sygnia to create a platform for competitive change,” says Kempe.

Extraordinary results

“We had to ensure that every part of the process was refined and that the final reporting dashboards and reports were meticulous and aesthetically appealing,” says Kempe. “Sygnia wanted a world class solution that would better serve their customers and deliver the right insights. The result was a solution that really impressed them and that provides their customers with a detailed view of their engagement with Sygnia.”

The solution provides the Sygnia teams and their clients with insights and overviews into how their assets and pension funds are performing and provides a vivid and easily understood window into company fund capabilities, performance and employee movements. Simple, accessible and intelligent, it takes Sygnia’s data in fresh and innovative directions and ticks every single box of competitive advantage, innovation and customer service.

Sygnia’s vision is to turn ordinary savers into extraordinary investors. To do so, our short- to medium- term objectives include improving efficiencies through the use of technology and automation, reducing risk and improving client engagements and experiences. Decision Inc. has dedicated time and resources to better understanding our business, processes and protocols and to how technology and automation can support the attainment of our objectives. Pairing our vision with our BI partner’s skillset has proven to be a formidable combination.

– Duane Naicker, Head: Sygnia Umbrella Retirement Funds (SURF)

“The solution has been running for nearly a year, and we’ve had great customer feedback,” concludes Kempe. “Sygnia continues to lead the way when it comes to competitive capabilities and extraordinary customer service and to fully realising the potential of its data and insights.”

About Decision Inc.

As a global leader in information driven transformation with a core focus on the potential of data, the performance of intelligence and on our pursuit of progress, Decision Inc. leads the way in creating customer excellence.

We help our clients pursue progress leveraging our extensive knowledge base and expertise in digital, technology and industry.

Our focus is on excellence  on a  global scale while delivering customer-centric insights. Partnering with Decision Inc., your company can confidently explore potential, pursue progress, and thrive in a data-driven future. Strategic, valuable, insightful and intelligent – Decision Inc. is your partner into a future that’s relevant, agile and transformed.

To find out more about our Enterprise Data offerings view here.

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