Deliver Bespoke Customer Experiences with

MARKETING AUTOMATION

Your Key To Customer Satisfaction

Customers Today

Customers today are looking for more than just a product or service. They want to be associated with brands that they trust and that align with their values.

In order to build this type of relationship with customers, businesses need to be more transparent and honest in their interactions. Customers also expect a more personalised experience, and they are willing to share their data in order to receive it.

Businesses that can meet these changing expectations will be well-positioned for success in the years to come.

Achieving loyalty through differences

Customer experience is critical to loyalty

55% of consumers would switch after several bad experiences
8% would drop a company after one bad experience
32% said they’d drop a company if it provided inconsistent experiences

Business’s Customer Challenges

Inability to track a customer's journey across channels

Lack of customer data

Customer data in silos - disparate systems

Inability to target activities and priorities specifically

Current siloed approach to marketing

Many opportunities are missed

Ineffective broad, generalised megaphone type marketing

No consolidated data to deliver personalised messages

Campaign reporting is not insightful - Not enough data on our customer’s response

Poor marketing campaign choices due to lack of data-driven insights

Lack of quality in lead tracking

Decreased marketing budgets

Do you find yourself experiencing these Challenges in delivering successful customer experiences?

Find out how Our expert team can help you overcome them

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What Businesses Needs

Moving away from old marketing methods

Marketers have been using the same methods for years, and it’s time for a change. The old methods of demand generation, big bang campaigns, and megaphone messaging are no longer effective. Tradeshows are no longer the best way to reach potential customers. Following your gut to make decisions are no longer enough to reach the right customer.

Marketers need to find a new strategy that is data-driven and focused on customer needs.

Accept the challenge of marketing automation

It’s time to end the old ways of marketing. The new marketing strategy should be focusing on creating end-to-end experiences for customers, starting from their initial awareness and continuing through the post-purchase stages with every touchpoint considered in order to achieve success.

This means adopting an agile mindset as well as being prepared to adjust plans based on customer feedback. It’s also important that all decisions should be based on data and insights, rather than gut feeling. By adopting these new marketing methods, companies can create truly engaging experiences that will nurture their audiences and drive long-term loyalty.

Benefits of Improving customer experience