Your Key To Customer Satisfaction
Customers today are looking for more than just a product or service. They want to be associated with brands that they trust and that align with their values.
In order to build this type of relationship with customers, businesses need to be more transparent and honest in their interactions. Customers also expect a more personalised experience, and they are willing to share their data in order to receive it.
Businesses that can meet these changing expectations will be well-positioned for success in the years to come.
Business’s Customer Challenges
Inability to track a customer's journey across channels
Lack of customer data
Customer data in silos - disparate systems
Inability to target activities and priorities specifically
Current siloed approach to marketing
Many opportunities are missed
Ineffective broad, generalised megaphone type marketing
No consolidated data to deliver personalised messages
Campaign reporting is not insightful - Not enough data on our customer’s response
Poor marketing campaign choices due to lack of data-driven insights
Lack of quality in lead tracking
Decreased marketing budgets
What Businesses Needs
Moving away from old marketing methods
Marketers have been using the same methods for years, and it’s time for a change. The old methods of demand generation, big bang campaigns, and megaphone messaging are no longer effective. Tradeshows are no longer the best way to reach potential customers. Following your gut to make decisions are no longer enough to reach the right customer.
Marketers need to find a new strategy that is data-driven and focused on customer needs.
Accept the challenge of marketing automation
It’s time to end the old ways of marketing. The new marketing strategy should be focusing on creating end-to-end experiences for customers, starting from their initial awareness and continuing through the post-purchase stages with every touchpoint considered in order to achieve success.
This means adopting an agile mindset as well as being prepared to adjust plans based on customer feedback. It’s also important that all decisions should be based on data and insights, rather than gut feeling. By adopting these new marketing methods, companies can create truly engaging experiences that will nurture their audiences and drive long-term loyalty.
Marketing Automation means Innovative Technology Solutions
Marketers need technology that:
- Consolidates all data in one place
- Visibility of customers needs to customise
- Full transparent view of all marketing activity
- Automation to increase efficiency
Marketers need technology to enable:
- Full view of success or failure of campaigns.
- Understanding of our customers’ response.
- Data enabling insights for tailored campaigns based on KPI’s and Metrics.
- High-quality leads based on accurate customer needs.
We help you bring together data from virtually any source
Our Solution Enables
Solutions tailored to your needs
Our specialist consultants work with the best technologies
Microsoft Dynamics 365 Marketing
- Ideal for enterprises
- End to end experiences
- AI Assisted
- A unified, adaptable platform
- Easy for business users
- Ideal for small to medium-sized businesses
- Fully supported
- Advanced targeting and personalisation
- Natively built-in Microsoft CRM
Marketing Automation Resources
This eBook provides you with the information you need to evaluate your existing email marketing strategy for signs you’ve outgrown basic email marketing campaigns.
Many of the challenges that make it difficult for sales and marketing teams to work together are the result of siloed processes and systems. In this eBook you will learn how to empower your sales and marketing teams with a unified, integrated solution.