Vega School of Brand Leadership, part of the ADvTech Group, was founded in 1999, in response to the urgent need to shift the paradigm of conventional marketing communications.
The Vega School website (www.vegaschool.com) plays a significant role in driving student acquisition. It is used as the primary contact point to advertise the programmes and the entry point for prospective student in the application process. The challenges for Vega included:
- An outdated website design
- Current site was not optimised for mobile devices
- Limited content management capabilities
- The need for dynamic content
- Search Engine Optimisation – drive traffic to the website
- Simplified application process
- Payment gateway integration
The Vega website was built on the SharePoint 2013 platform, utilising all of the new and improved Web Content Management (WCM) features that the platform has to offer. In addition, the solution makes extensive use of client side scripting technologies, jQuery and CSS 3.0 to provide the user with a rich interactive experience when navigating through the site.
• Online Application Form; apply from anywhere within the site
• Search Engine Optimisation
• Payment Gateway Integration