A complete systematic view of your customer’s use of your services
When we consider the entire ecosystem of actions that users experience while using services, it adds value far beyond just a single interface
Over the last few decades, we’ve transitioned from an economy driven by manufacturing to delivering services. We now live in a subscription economy and if your service fails to deliver on its value proposition, customers will not continue to buy and use your products and services.
While most believe that entire systems should be digitised, by utilising traditional user experience methodologies and taking into account your customers’ pain points and user behaviour outside of the realm of a screen, you can implement the absolute best digital solution for your customers.
Service design is part of this overall experience – and a poor overall experience will detract from the product design you put so much time and effort into. Service design includes user experience design, but also looks at systematic failure and policies within your business that could negatively affect your customers.
Service Design is a holistic approach
All processes are mapped, end to end, surface to core
Focused on meeting business & user needs
Optimise every aspect of your service
In the EaaS (Everything as a Service) era, it’s vital to make sure that every aspect of your service has been optimised for the user, which means that advertising, call centres, online and in person interactions all need to be seamless and consistent.