Customer Intelligence for CPG Manufacturing
An end-to-end Customer Intelligence platform for CPG Manufacturers by Decision Inc.
THE FASTEST WAY TO MODERNISE CUSTOMER INTELLIGENCE & ACCELERATE PERFORMANCE
Traditionally CPG companies have excelled at product development and manufacturing excellence whilst build good brands that resonate with customers.
Success today lies in being able to take that capability to new heights incorporating Customer Intelligence and connecting the Data Value Chain to optimise operational performance and deliver superior customer service.
of respondents say their organisations are struggling to become mature users of data and analytics
of organisations name data silos and data management difficulties as the biggest challenges to data and analytics strategies
of respondents say they are embarking on going cloud with their Analytics Platforms, Data management, Data lakes
WHAT IS THE CUSTOMER INTELLIGENCE FOR CPG PLATFORM?
The Decision Inc. Customer Intelligence Platform for CPG is an end to end platform that Connects the Data Value Chain and uses best practice insight metrics, prebuilt analytics and performance management capabilities to immediately transform Decision Execution.
THE DATA VALUE CHAIN FROM ORDER TO CONSUME
Prebuilt Analytics Models and Dashboards
Predictive Modelling to Find Optimal Pricing
Prebuilt Performance Scorecard
Full Customer 360 Overview
CUSTOMER SUCCESS STORIES
“In the first 4 months we reduced Returns in store by 35%” – Global Snack Manufacturer
“Through better Sales Force Management we increased our Sales teams effectives by 20%” – Beverages Company
“Packing efficiencies increased 40% through greater focus on operational excellence and performance” – PepsiCo South Africa
“The Route Optimisation module used AI to plan and optimise our Routing, delivering a 111% cost saving in year one as an AI engine reduced the need for outsourced Route Planning” – Global Snack Manufacturer
CUSTOMER INTELLIGENCE PLATFORM CAPABILITIES
DELIVERING ON TRUE DEMAND
In most organisations the gap between Forecast and Delivered Demand is locked up in internal inefficiencies.
By visualising and managing points of insight from Forecast Demand to Delivered Demand you can capture the lost volumes within your own organisation.
Organisations that excel at Customer Intelligence measure many of these KPI’s as part of Customer Intelligence and are able to use it to drive better Route Cause Analysis and optimise Customer Engagement and Experience.
The solution provides prebuilt KPIs that enables immediate reporting and management of Operational Excellence with particular focus on Client Impact KPIs.
The Customer 360 platform integrates Sales, Operating Plan, Sales Forecasts, Pricing and Promotional Analysis along with third party data sources such as Market Share, Sentiment, Competitor, Basket and Sell out data to create a holistic view of Customer.
With this data Customer Insights teams are able to match the impact of service execution, brand experience, in store execution and sales to deliver in integrated and total 360 view of Customer.
Manage and optimise Returns by monitoring customer sell in and sell out data to model optimal stock levels and predict likely returns based on product life.
Monitor and manage promotional ROI as well as using AI models to optimise price and product mix for promotions across the entire product portfolio.
WHY DECISION INC.?
- Global Digital Services Organisation with 400 clients around the world
- Knowledge Platform Partner leveraging Industry and Functional Best Practice Solutions
- Prebuilt Customer Intelligence Platform in the cloud enabling rapid delivery and value
- Multi technology and cloud enabled delivery capability