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E-BOOK

Digital Transformation in Sales

Evolving the art of customer engagement

For sales organisations, customer engagement is about more than touch points, it’s about everything that happens in between personal and digital encounters. It requires an organisation-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.

Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, Microsoft recently talked to 48 sales leaders about this very issue to learn how they use sales technology in their organisation and how they think about the future of sales transformation. Leaders across industries ranked it the #1 driving force behind sales versus tactical drivers like automation and productivity.

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